THE STORY BEHIND THE SWEET

Familiar mithai.
A fresh twist.

Protvi brings added protein to the Indian sweets we love, with all the joy that makes them feel like home.

It starts with taste.

Mithai is part of how we share happiness. It belongs beside a cup of chai, around the family table and in the little celebrations that make an ordinary day feel special.

That is what we are building around. Familiar Indian flavours, carefully chosen ingredients and desi ghee, with added protein. Taste comes first.

Two favourites. Full personality.

We’re starting with Coconut Barfi and Besan Barfi. Coconut brings its creamy texture and nutty crunch. Besan brings a golden, crumbly bite. Our monkey and peacock bring a little mischief to the party.

A beginning we believe in.

We’re bootstrapping Protvi, learning as we build and putting care into each decision, from our recipes to the way the brand looks and feels. Our ambition is to build an Indian brand people love, trust and enjoy sharing.

Traditional Joy. Modern Strength.